MDM Solution for Retail

 

In retail, an MDM software manages mobile devices to ensure optimal use across multiple applications, whether on the sales floor, in the back room, or in the warehouse. The devices used can range from simple smartphones or tablets for sales assistance to rugged devices for tracking merchandise reception or inventory via RFID in stores. There are also information kiosks or sales assistance terminals for customers and mobile registers or printers for roaming sales personnel. These devices need to be managed, administered, and secured.

The Main Objectives of an MDM Solution in Retail

SECURE

 

Secure the use of devices by employees or customers. An MDM solution ensures regular updates of the system and applications, control and security of connections, and the "kiosking" of devices to limit inappropriate or risky use.

MONITOR AND ALERT

 

Ensure real-time monitoring to guarantee operational status 24/7. An MDM software solution sends notifications or alerts to devices when necessary and provides centralized fleet supervision.

ADMINISTER

 

Centralized management of the entire fleet of devices, allowing action to be taken at any time across the network. The MDM solution enables remote access, offering an ergonomic dashboard for effective monitoring and implementing planned (or unplanned) actions.

Mobile devices in retail: Use cases

RFID terminals in retail locations

 

RFID (Radio-Frequency Identification) terminals are essential tools in the retail sector for effective stock management and improving the customer experience. These devices track and identify products in real time using integrated electronic chips.

Using an MDM solution to manage this type of terminal offers five significant advantages:

 

  • Remote control to assist when needed.
  • Remote lock in case of loss or theft.
  • Bluetooth management and optimization are beneficial for communication with other devices or systems.
  • Data transfer and synchronization to precisely track elements like stock levels.
  • A centralized platform for compliance management and security.

Interactive kiosks for customers

 

A kiosked interactive kiosk creates an interactive and dynamic environment for customers, encouraging spontaneous purchases. Customers can browse the catalog and products, discover features and benefits, and even visualize products in context through augmented reality, enriching their shopping experience. These tools can also inform customers of real-time product availability in stores.

 

Implementing such devices provides better information, builds customer trust, and projects a modern image for your store.

Managing this type of device with an MDM solution like Clyd offers four major advantages:

 

  • Secure access from the interactive kiosk via kiosk mode, restricting access to specific functions or predefined content.
  • Remote monitoring of kiosk operation, allowing quick detection and resolution of technical issues to ensure the kiosks remain operational.
  • Application management such as "Click & Collect" for seamless and transparent integration.
  • Management of a dynamic idle loop when the kiosk is not in use, inviting interaction or simply displaying external communication messages

Screens in retail locations for external communication

 

In retail stores, screens are a highly effective platform for communicating with customers, showcasing promotions, displaying product information, and reinforcing the company’s brand image. They are valuable tools for attracting customer attention and influencing purchase decisions.

 

An MDM solution complements digital signage software (which manages displayed content) by offering complete screen supervision: detecting failures, connectivity issues, and software updates and ensuring maximum operability of your screens.

Mobile devices for inventory and stock management

 

Rugged terminals and barcode scanners are key in efficient stock and inventory management in retail locations. Their versatility and mobility allow teams in the field to collect, view, process, and update data in real-time, ensuring accurate stock tracking and efficient inventory operations.

An MDM solution is central to managing these types of devices:

 

  • Professional use lock to restrict use to specific tasks, ensuring that devices remain secure and optimized for their intended use.
  • Bulk deployment and updating of stock management applications across all devices in the fleet, guaranteeing efficient updates in the field and access to all the necessary functionalities for each mission.
  • Remote intervention in case of loss/theft, ensuring the protection and confidentiality of company information.
  • Secure transfer and regular synchronization of business data to ensure the accuracy and integrity of the information.

Mobile devices for sales assistance

 

For sales teams, mobile devices are essential tools for providing personalized service to customers, presenting products interactively and efficiently, and quickly accessing information (available sizes or colors, stock levels, prices, order availability, etc.).

An MDM solution simplifies the administration and management of these sales-assisting devices, ensuring they remain fully operational and effectively support the sales effort:

 

  • Tablet security for professional use by sales associates, with access to brand-specific tools and applications.
  • Deployment of video applications, files, and websites that help salespeople present products, answer customer questions, and close sales. An MDM solution facilitates deploying and managing these resources, ensuring optimal use in the field.

Features tailored to the retail sector

Security

In the retail sector, an MDM solution secures various devices as needed, whether by limiting functionalities, ensuring updates, or controlling connections and data exchanges.

Remote control

If a mobile device encounters an issue in a retail location, the MDM solution allows remote access to identify the cause of the problem or take direct action.

Back office and dashboard

An MDM offers better visibility and tracking of the entire fleet of devices across all your retail locations.

Kiosking

Kiosking a device limits its functionalities and creates a secure, ergonomic environment that promotes productivity and efficiency.

Deployment and updates

An MDM solution enables the mass deployment of applications, updates, and changes to settings/features.

Geolocation and geofencing

Particularly useful in retail, geofencing allows the configuration of alerts and/or immediate actions when a mobile device exits a predefined area, enhancing security.

Compliance management of devices

With a global view and automatic corrective actions in case of non-compliance, you can always be sure that your devices meet operational standards.

 

 

 

Suitable for multi-site management

Administer your devices wherever they are, set different parameters based on retail locations, and take remote control when needed.

Data synchronization

Essential in retail, an MDM solution ensures data is always up-to-date and secure.

Hardware and software inventory

It provides a comprehensive view of all devices, their operating systems, the various programs installed, and their versions.

Monitoring and control of device status

Get complete visibility on critical device parameters: battery, connectivity, etc., ensuring your fleet is always operational.

They use our MDM solution to manage their devices