Window screen: Display Solution

 

The Window screen is a modern and efficient communication tool dedicated to points of sale. Its ability to broadcast tailored content in real-time transforms your storefront into a trustworthy communication platform. Thanks to an integrated digital signage management system, the Window screen captures the attention of passersby. It creates a unique visual experience while adapting to each brand's specific needs, whether technical or strategic.

The Advantages of Window Screens

 

The Window screen allows brands to stand out by making their facade livelier and more interactive. It offers numerous benefits for both the point of sale and customers.

 

Attracting the Attention of Passersby

 

With its high brightness and vivid colors, the Window screen catches the eye even from a distance. Whether under bright sunlight or cloudy skies, various technologies like anti-glare LED or LCD screens ensure optimal visibility for your communications. By displaying promotions or animated content, you stand out from static storefronts and spark the curiosity of passersby, thus increasing foot traffic to your store.

 

Competitive Differentiation

 

Using Window screens reinforces your brand's image of modernity and dynamism. Unlike traditional displays, screens allow you to quickly adapt your messages to various external factors, such as weather, promotions, or events. This flexibility provides a significant competitive advantage, enabling you to consistently present relevant and attractive content.

Why Use Digital Signage Software to Manage Your Window screens?

 

The effectiveness of a Window screen largely depends on the software that powers it. This software allows for creating and broadcasting content in a simple and fast manner while offering advanced features to maximize the impact of communication and ensure the screens function correctly.

Easy Content Management and Quick Changes

 

With an intuitive interface, the Media4Display digital signage software allows you to create, schedule, and modify content with just a few clicks. The software provides total flexibility, whether promoting a sale or announcing an event. This lets you adjust your messages in real-time, ensuring communication always aligns with your store's activities.

Content Automation

 

Automate displaying prices, promotions, or information from various data sources or specific business tools. For example, in a real estate agency, this feature allows you to display only properties still for sale and automatically add a "SOLD" banner as soon as a property is under contract in the business tool. This automation ensures that the information displayed in the storefront is always up to date without requiring additional manual intervention.

Standardizing Communication Across Storefronts

 

Digital signage software allows for centralized content management for brands with multiple locations. You can broadcast the same messages on all storefronts, ensuring consistency in communication, or customize content based on local specifics. This approach strengthens your brand identity while meeting the needs of each store.

Managing Screen Brightness

 

Window screens may sometimes experience significant variations in brightness due to external conditions. With our digital signage software, you can automatically adjust screen brightness based on location, time, or other external factors. This feature not only improves the visibility of your message but also helps reduce energy consumption, benefiting both the environment and your budget.

Avoiding Black Screens

 

A black screen in the storefront is a lost message and a missed opportunity to attract passersby. Thanks to advanced monitoring features, the digital signage software alerts you in the event of a technical problem. This allows for quick intervention to avoid interruptions. Preventive and corrective actions can be taken, ensuring continuous visibility of your communications.

Monetizing Your Window Screen with DOOH

 

Your Window screen can also become a source of revenue through DOOH (Digital Out Of Home). In shopping centers, for example, it is possible to monetize the display space by broadcasting advertisements from other stores or partners. This type of content diversifies the information visible to passersby and generates additional revenue for your business.

What Content Should You Display in the Storefront?

 

The variety of content displayed on your Window screens is essential for encouraging customers to enter your store. The choice of visuals and messages should be strategic to maximize the impact of your digital signage.

Promotions

Current promotions are ideal content for a Window screen. They encourage purchases and create a sense of urgency in potential customers. With the automation enabled by digital signage software, special offers, temporary discounts, or flash sales are displayed to attract passersby and convert them into customers.

Product Demonstrations

Showcase your products in attractive settings, demonstrate their use, or highlight their benefits visually and engagingly. A well-utilized Window screen can turn a passerby into a buyer in just a few seconds.

Corporate Advertising

The Window screen is ideal for highlighting your brand’s visual identity. Displaying key elements such as the logo, brand colors, or slogans helps strengthen recognition and recall of the point of sale.

Content Tailored to Store Activities

Use Window screens to display content that reflects your store's current events for truly dynamic digital signage. Highlight your promotions or flagship products, show general information such as special store hours, and adjust in real-time based on the weather, for example, by promoting seasonal products or those suited to weather conditions. These automatic adjustments ensure communication is always relevant and engaging.